Privacy policy
Effective for all visitors and customers of pashmodaint.com
Last Updated: June 2025
1. Introduction
Pashmoda (“we”, “our”, or “us”) is a brand owned and operated by Pashmoda, located at 1041 Sangla Shivala Road, Ludhiana, Punjab – 141008, India. We operate pashmodaint.com (the “Website”) and sell textile products internationally.
This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, and what rights you have over your data. By using our Website or placing an order, you agree to the practices described in this policy.
2. Data We Collect
2.1 Data You Provide Directly
When you place an order, create an account, or contact us, we collect:
• Full name
• Shipping and billing address
• Email address
• Phone number
• Payment information (processed securely by our payment gateway; we do not store card numbers)
• Any messages or information you send to our customer support team
2.2 Data Collected Automatically
When you browse our Website, we and our service providers may automatically collect:
• IP address and approximate location
• Browser type and operating system
• Pages visited and time spent on the site
• Referral source (e.g. how you arrived at our Website)
• Cookie data (see Section 7 below)
2.3 Data from Third Parties
We may receive limited data from third-party services such as payment processors, shipping partners (DHL Express), and analytics providers (e.g. Google Analytics) in the course of processing your order or improving our service.
3. How We Use Your Data
We use your personal data only for the following purposes:
• To process and fulfil your orders, including arranging shipping and handling customs documentation
• To communicate with you about your order, delivery status, and any issues
• To process returns, refunds, and exchanges
• To respond to your customer support enquiries
• To prevent fraud and ensure payment security
• To comply with our legal obligations
• To send you marketing communications, only if you have explicitly opted in (you may unsubscribe at any time)
• To improve our Website and customer experience through anonymised analytics
We do not sell, rent, or trade your personal data to any third party for their own marketing purposes.
4. Legal Basis for Processing (EU/EEA Customers)
If you are located in the European Union or European Economic Area, we process your personal data on the following legal bases:
• Contract performance: processing is necessary to fulfil your order and deliver your products
• Legal obligation: processing is required to comply with applicable laws (e.g. tax, customs, export control)
• Legitimate interests: fraud prevention and Website analytics, where these interests are not overridden by your rights
• Consent: for marketing communications, where you have explicitly opted in
You have the right to withdraw consent at any time for consent-based processing, without affecting the lawfulness of processing before withdrawal.
5. Who We Share Your Data With
We share your personal data only with the following categories of third parties, and only to the extent necessary:
5.1 Shipping & Logistics
We share your name, address, phone number, and order details with DHL Express and other logistics partners to arrange delivery of your order.
5.2 Payment Processing
Payment information is processed by our third-party payment gateway. We do not receive or store your full card details. Please refer to your payment gateway’s own privacy policy for details of their data practices.
5.3 Shopify (Platform Provider)
Our Website is hosted on Shopify. Shopify processes your data as part of powering our store. For details, refer to Shopify’s Privacy Policy at shopify.com/legal/privacy.
5.4 Legal & Regulatory Authorities
We may disclose your data to government or regulatory authorities, including customs agencies, where required by law or to protect our legal rights.
5.5 Service Providers
We use other trusted service providers (e.g. email platforms, analytics tools) who process data on our behalf under strict data processing agreements. These providers are not permitted to use your data for their own purposes.
6. International Data Transfers
Our business is based in India. When you place an order, your personal data is transferred to and processed in India. India’s data protection framework is governed by the Digital Personal Data Protection Act, 2023 (DPDPA).
If you are located in the EU/EEA, please be aware that India is not currently considered to have an “adequacy decision” from the European Commission. We take appropriate steps to protect your data during such transfers, including relying on contractual safeguards with our service providers where applicable.
By using our Website and placing an order, you acknowledge this international transfer.
7. Cookies
Our Website uses cookies and similar tracking technologies. Cookies are small files stored on your device that help us operate and improve our Website.
Types of cookies we use:
• Essential cookies: required for the Website and checkout to function (e.g. shopping cart, login session)
• Analytics cookies: help us understand how visitors use our Website (e.g. Google Analytics). These are anonymised where possible
• Marketing cookies: used to deliver relevant advertisements if you have consented to this
You can control cookies through your browser settings. Disabling essential cookies may affect your ability to shop on our Website. Where required by law (including for EU/EEA visitors), we will ask for your consent before placing non-essential cookies.
8. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes described in this policy, or as required by law. Specifically:
• Order and transaction data: retained for a minimum of 7 years for tax and accounting purposes
• Customer support communications: retained for 3 years from the date of last contact
• Marketing preferences: retained until you unsubscribe or request deletion
When data is no longer needed, we securely delete or anonymise it.
9. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
9.1 Rights for EU/EEA Residents (GDPR)
• Right of access: obtain a copy of the personal data we hold about you
• Right to rectification: request correction of inaccurate or incomplete data
• Right to erasure (“right to be forgotten”): request deletion of your data, subject to legal retention requirements
• Right to restriction: request that we limit how we use your data
• Right to data portability: receive your data in a structured, machine-readable format
• Right to object: object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent: for any processing based on your consent
9.2 Rights for All Customers
Regardless of location, you may contact us at any time to:
• Access the personal data we hold about you
• Correct inaccurate information
• Request deletion of your data (subject to legal requirements)
• Opt out of marketing communications
To exercise any of these rights, please email us at sales@pashmoda.com. We will respond within 30 days. We may need to verify your identity before processing your request.
10. Data Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration. Our Website uses SSL/TLS encryption for data transmitted between your browser and our servers. Payments are processed via PCI-DSS compliant payment gateways.
However, no internet transmission is completely secure, and we cannot guarantee absolute security. If you believe your data has been compromised, please contact us immediately at sales@pashmoda.com.
11. Children’s Privacy
Our Website is not directed at children under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected data from a child, we will delete it promptly. If you believe a child has provided us with personal data, please contact us at sales@pashmoda.com.
12. Third-Party Links
Our Website may contain links to third-party websites (e.g. DHL tracking, social media). We are not responsible for the privacy practices of those websites. We encourage you to read their privacy policies before providing any personal data.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will update the “Last Updated” date at the top of this document and, where appropriate, notify you by email.
Your continued use of our Website after any changes constitutes acceptance of the updated policy.
14. Complaints & Data Protection Authority
If you have concerns about how we handle your personal data and we have not been able to resolve them to your satisfaction, you have the right to lodge a complaint with a supervisory authority. EU/EEA residents may contact the data protection authority in their country of residence.
India’s data protection matters are governed by the Digital Personal Data Protection Act, 2023. The relevant authority in India is the Data Protection Board of India (once operational).
15. Contact Us
For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us:
Email: sales@pashmoda.com
Phone: +91 6284-300844
Address: Pashmoda, 1041 Sangla Shivala Road, Ludhiana, Punjab – 141008, India
By using this website, you confirm that you have read and understood this Privacy Policy.